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Our Mission

Hello and thanks for visiting Nova Natural!

Eleven years ago we decided to make Nova a part of our lives. Our boys were still in diapers when we took on the challenge of providing natural toys and crafts for children across the country. While the diapers are a distant memory for us, our enthusiasm for these toys hasn't waned.

Every year brings new discoveries we are delighted to share with you. We are continually struck by how fortunate we are to have created a community around our core mission of providing wholesome products that encourage every child's individual and beautiful spirit to flourish.

To ensure we're fulfilling our mission, these are the principles we use to select products, support our employees, collaborate with suppliers and run Nova as sustainably as possible:

  • Inspire creativity by sparking the imaginations of children and adults with materials that allow them to learn and grow together.
  • Connect communities by bringing people together to play, create and explore in families, neighborhoods and across the globe.
  • Practice sustainability by Working with small businesses and artisans to supply families with heirloom quality, non-disposable toys that support healthy lifestyles in balance with the environment.

If you have any questions or comments about our products or practices, please let us know by emailing us at

You can also contact us by postal mail at this address:

Nova Natural Toys & Crafts
6221 Shelburne Road #200
Shelburne, VT 05482

We are avaliable to answer your questions and take orders over the phone Monday-Friday from 9am to 5pm EST. Our toll free number is 877-668-2111 and we look forward to hearing from you! Our number in Vermont is 802-860-1300.


Susan and Ted Blood and