Our mission to provide natural toys and crafts for children across the country began with the desire to do this for our own family. As new parents, we wanted to introduce wholesome products to our young children that encouraged their individuality and enabled each child’s unique, beautiful spirit to flourish. The desire and enthusiasm to do this for our own family spread to the community at large. We seek to inspire creativity and spark the imagination of both children and adults alike, enabling them to learn and grow together, connect communities through play, creativity, and exploration, bringing this to families, neighborhoods and the world at large and practice sustainability by engaging with small business owners and artisans so that we may supply only heirloom quality, non-disposable toys which support healthy lifestyles in balance with the environment. These goals inform our product selection, employee and supplier relationships and company management. We invite you and your family to discover and delight in the Nova Natural experience!